Market Insights: Trends in Managed Vision Care Coverage from VisionWatch

The Vision Council serves as a leading resource for the most comprehensive optical industry research, fielding surveys on a regular basis to monitor attitudes and behaviors among consumers, industry member companies and eyecare professionals. Below is a snapshot of compelling data from the research team’s recent studies.

Half of the US adult population has some type of vision insurance or managed vision care​

As of March 2020, 50.3% of the US adult population – approximately 130 million people – has some type of vision insurance or managed vision care (MVC) coverage. While the percentage has remained relatively flat over the last five years, the total number of covered lives has increased along with the overall US adult population.​

Source: The Vision Council VisionWatch U.S. Consumer Study – Q1 2020

MVC coverage is highest among women, middle-aged adults, higher income households and adults in the Northeast region

Women and adults aged 35-54 years old outpace their demographic counterpoints in having MVC coverage based on a comparison of the total U.S. adult population. ​

Adults with $60K+ average household income (AHI) are significantly more likely to have MVC coverage compared to adults with up to $60K AHI. ​

The percentage of adults with MVC coverage is greater in the Northeast and lower in the South compared to the overall U.S. adult population distribution, while MVC coverage in the Midwest and West regions is comparable to the overall population distribution.​

Source: The Vision Council VisionWatch U.S. Consumer Study – Q1 2020

New Q1 2020 Market Research Reports Available for Download

The Vision Council’s first quarter 2020 market research reports are now available for download. Reports include:

  • Consumer Barometer Report
  • Over-the-Counter Readers Index Report
  • Plano Sunglasses Index Report
  • Up to $30 Plano Sunglasses Index Report
  • VisionWatch Report Card
  • Market Analysis Report
  • Vision Care Market Quarterly Overview
  • Canada Market Overview

These reports contain top-line and demographic data on the prescription lens, ophthalmic frame, Plano sunglass and over-the-counter (OTC) readers markets, including data on aggregate unit and dollar sales.

Click here to download the reports. Select “2020” in the Year Equals drop-down to find the Q1 2020 reports.

From consumer opinions to optical market reports, The Vision Council offers hundreds of industry studies for free to members as well as exclusive access to custom research projects. To learn more about how industry research and analysis can drive your business forward, contact Nathan Troxell at

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