New Optical Retail Division Announced


The Vision Council’s New Optical Retail Division

The Vision Council is thrilled to announce the formation of a new Optical Retail Division, focusing on the unique business needs of optical retailers and the important relationship between retail and wholesale.

This addition will enhance The Vision Council’s ongoing efforts to support a healthy optical marketplace, broaden the resources available to The Vision Council’s six other operating divisions, and allow our programs and services to better reflect the whole of the optical industry.

The announcement was made this morning at the annual Executive Summit in Coronado, California, by the Chairman of The Vision Council’s Board of Directors, Mike Hundert:

“The relevance of retail’s role in the optical industry cannot be understated,” said Hundert, CEO of De Rigo Rem. “As the industry has evolved, so has the relationship between retail and wholesale. The Optical Retail Division will enable The Vision Council and its members to stay at the forefront of how consumers experience and purchase optical products, and further our ability to empower better lives through better vision.”

The 2018 Executive Summit has 35+ retail representatives from 16 different optical retailers in attendance, many of whom are existing members of The Vision Council through operating divisions such as the Lab Division. These companies, who have become the founding Optical Retail Division members, are able to maintain membership under each applicable division.

Many of these representatives attended an inaugural Optical Retail Division meeting earlier today, where they learned more about The Vision Council’s current programs and discussed potential future programs for the Division. The organization will continue to engage with these and other key leaders in optical retail in the development of programs and services, and is in the process of recruiting an Optical Retail Division Liaison to further these relationships and best meet the needs of the newly announced Division.

For more information about The Vision Council’s Optical Retail Division, visit

For questions about the new division, or information on becoming a member, contact Greg Chavez, The Vision Council’s Executive Vice President of Operations & Membership, at or 703.740.1399.

General Updates from The Vision Council
Eyewear & Accessories Division
Lab Division
Lens Division
Lens Processing Technology Division
Low Vision Division
Sunglass & Reader Division