ReopenEyecare.com Introduces New 'Roadmap to Reopening' Content
Reopeneyecare.com, the recently launched digital platform sponsored by The Vision Council designed to help eyecare providers navigate the implications of the COVID-19 pandemic on their businesses, has introduced a roll-out of new content in the “Road to Reopening” section, which details what eyecare providers need to know to begin seeing patients again while keeping both patients and staff safe.
Included in the new content is downloadable marketing materials created by The Vision Council for practices to use that communicate plans for reopening, what safety procedures are in place and whether or not packaging has been sanitized, with templates for letters, social media posts, and packaging labels.
Organized into several tabs and accessible from a new dropdown menu for a seamless user experience, the new content includes updates on operating guidelines, best practices for communicating with patients and staffs, and the most up-to-date personal protective equipment (PPE) and dispensary protocols. The updated content is organized into the following sections:
- Reopening
- ‘Reopening’ breaks down the reopening process with a collection of guidelines, practical overviews, and checklists from leading authorities and trusted industry peers.
- Clinical – Dispensary Protocols
- Featuring comprehensive expert recommendations for cleaning and disinfecting, this section provides best practices for equipment, frame and facility sanitizing procedures.
- Personal Protective Equipment (PPE)
- From reuse guidelines to import requirements, this section details what eyecare providers need to know as they analyze their PPE needs.
- Managing Patient Flow During COVID-19
- This section provides tips on how to adhere to the latest social distancing requirements with patients and staff without compromising quality of care.
- Patient Communications
- ‘Patient Communications’ highlights the different marketing tactics that can be implemented to reassure patients of safety procedures and inform them of best practices for maintaining eye health during the pandemic.
- Staff Communications
- This section offers important news and information to share with staff.
- Vendor Relations
- This section, coming soon, will highlight best practices for communicating with vendors.
The Vision Council encourages members to share Reopeneyecare.com and the new materials with key accounts and retailers. For access to a toolkit of shareable emails, web banners, social media posts, and other materials announcing the launch of reopeneyecare.com, click here.
Reopeneyecare.com and the resources included on the website are available for use and distribution by anyone involved in the vision community. Users should register on the website to receive updates as new content is posted. An eyecare provider advisory panel is in development. The panel will advise on future content and site improvement. Questions can be directed to Maureen Beddis, Vice President of Marketing & Membership at The Vision Council, at mbeddis@thevisioncouncil.org.