Think About Your Eyes Debuts New Creative Campaign

Think About Your Eyes Debuts New Creative Campaign


Think About Your Eyes will debut a new creative campaign the week of July 31, featuring two new commercials—the first new creative since the campaign’s launch in 2007. The commercials, developed after months of research and creative development, reach the public on an emotional level, celebrating sight and everything it brings to people’s lives.

The commercials will air during the August 1 and 8 airings of America’s Got Talent on NBC, as well as on 27 cable stations, including FX, Comedy Central, and USA, and select ESPN MLB airings through mid-September.

The new commercials can be viewed at

Think About Your Eyes is made possible by support from The Vision Council and 20 additional industry partners including American Optometric Association, Alcon, All About Vision, GUNNAR Optiks, Jobson Optical Group, National Vision, Inc. (NVI), SpecialEyes, SPY, Hilco Vision, Walman Optical, Transitions, Shamir, Chemistrie Eyewear, Essilor, Luxottica Group, Eschenbach, Johnson & Johnson Vision, First Vision Media Group, International Vision Expo, and Westgroupe. For more information, please contact Jon Torrey at

Think About Your Eyes
Eyewear & Accessories Division
Lens Division
Lens Processing Technology Division
Low Vision Division
Lab Division
Sunglass & Reader Division