Quarterly and Annual Market Reports

The Vision Council spearheads the most wide-ranging consumer and trade research programs covering the U.S. optical market. These quarterly and annual reports are available free to download for all members of The Vision Council. They are also available to purchase for non-members. Pricing is included on the product pages in our Research Download Center and the reports can be purchased directly through our website.

VisionWatch Consumer and Market ReportsĀ 

Each quarter, The Vision Council publishes a complete set of reports that provide insight and analysis into the optical market including current and historical product sales and eye exam trends, channel share data, key consumer traits and demographic breakdowns. In addition to these quarterly market reports, the Consumer Barometer tracks consumer sentiment and behavior toward buying and wearing eyewear, as well as receiving eye exams, during the most recent 12 month ending period with comparisons to the previous two years. Index Reports for the over-the-counter (OTC) reader and Plano sunglass product categories are also available with details on sales trends across key channels, purchase frequency and consumer demographics. Supplementing the U.S. market reports is the Canada Market Overview, which provides a high-level view of this international market.

The following quarterly reports are free to members and can be accessed through the Research Download Center:

  • Market Analysis Report
  • VisionWatch Report Card
  • Vision Care Market Quarterly Overview
  • Consumer Barometer
  • OTC Readers Index Report
  • Plano Sunglasses Index Report
  • Up to $30 Plano Sunglasses Index Report
  • Canada Market Overview

Latest VisionWatch Reports

Not a member? Find out more about The Vision Council and become a member to take advantage of the free market research benefits.

Interested in more details and deeper analysis of key optical product categories such as frames, lenses, and contact lenses? Learn more about the comprehensive product reports that The Vision Council offers each quarter.