Readers Standard Report

Readers Standard Report

The Vision Council's Readers Report takes a close look at consumer purchases of readers in all facets. The report represents quarterly feedback from consumers to provide members of The Vision Council, as well as retailers, an accurate snapshot of the market.

The Readers Standard Report provides users with detailed usage demographics, price levels and channel shares for both the current period and historical periods. Units and dollar shares are provided by channel and outlet.

Questions you can answer with this series of reports:

  • Which outlet are women more likely to purchase readers?
  • What percentage of readers is purchased online?
  • What is the average price point for a pair of reading glasses?

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