Sunglasses Standard Report

Sunglasses Standard Report

Understanding your market comes from knowing your products and your customers, but it also means knowing the competition. The Plano Sunglass Standard Report provides a comprehensive overview of the plano (non-Rx) sunglass market. Member companies and can benefit from this detailed view of retailer market share, brand market share, consumer behavior, opinions and future purchase intentions as they relate to plano sunglasses.

The Plano Sunglass Total and Plano Sunglass $50+ Reports provides:

  • Current and trended market share in unit pairs and dollar revenue for 10 different major market distribution channels.
  • Current and trended market share in unit pairs and dollar revenue for 17 different major retailers of plano sunglasses.
  • Current and trended market share in unit pairs and dollar revenue for 22 different major plano sunglass brands.
  • Current and trended market share in unit pairs and dollar revenue for 15 different online market distribution channels and retailers.
  • Detailed demographics on recent plano sunglass buyers (age, gender, annual household income, region of residence, price point)

Questions you can answer with this series of reports:

  • Which type of consumer is buying sunglasses that fit my retail and brand profile?
  • Which brands are gaining market share and which brands are losing market share?
  • How is the plano sunglass market evolving by average price and price point for different retailers and channels?

If you are interested in our Sunglass Research program or would like to review a sample of an older report prior to making a purchase, please fill out our brief Research Request form here!

Please contact Greg Chavez if you have any other questions on our market research at gchavez@thevisioncouncil.org.