Vision Health Alliance
A new program of the Better Vision Institute, the related educational foundation of The Vision Council, the Vision Health Alliance serves as a multi-faceted consumer education initiative, featuring a new consumer education campaign supported by strategic industry partnerships and a robust digital marketing effort.
- Champions eye health as an important part of overall health and eye health exams as an essential component of healthcare;
- Educates consumers about categories of industry products that are solutions to eye health, eyecare and lifestyle concerns; and
- Positions the vision care industry as part of the solution to healthcare access and equity.
Vision Health Alliance efforts focus on increasing consumer awareness of the relationship between comprehensive eye exams and overall eye health and influencing comprehensive eye exams among those who never or rarely get them. In addition, messages will spotlight the categories of products and services in the vision industry that help people have the best quality of life possible.
Core Campaign Messages
A new consumer campaign will launch in August 2021. Core consumer messages of the new campaign will include: eye health exams as an essential part of healthcare; how lives and livelihoods are improved by the products and services of the vision care industry; why improving access and equity to care and products is vital; and how the vision community can help address access and equity in healthcare through strategic partnerships and investment.
How to Support the Vision Health Alliance
Companies interested in joining the Vision Health Alliance as a founding partner should contact Jane Balek at [email protected]. To learn more about joining the Vision Health Alliance as an industry supporter, click here.
In addition to industry support, the Vision Health Alliance will continue its partnership efforts to spotlight the importance of eye healthcare and annual comprehensive eye exams with the American Optometric Association (AOA), the professional organization representing the nation’s doctors of optometry, paraoptometric professionals and future doctors. As the primary eye health and vision care providers in communities across the country, doctors of optometry are recognized for their essential and expanding role in health care and commitment to the delivery of personalized, family-focused care in support of overall health.