Industry research and data analysis are critical to running a successful business. From consumer opinions to international trade figures, The Vision Council's research programs offer a unique view on the optical industry. We offer many detailed research reports for free to our members, and provide additional, drilled-down information to members and non-members alike for a fraction of the cost of other research providers.

Click here to download our guide on 'How to Read The Vision Council's VisionWatch Reports'.

Interactive VisionWatch Market Research Dashboard

As part of its comprehensive market research offerings, The Vision Council now offers an interactive VisionWatch Market Research Dashboard, a market research and benchmarking tool for tracking and exploring drivers of ophthalmic market performance.

Powered by VisionWatch data – The Vision Council's 15-year running study of the U.S. ophthalmic market – the dashboard lets you open up key VisionWatch data for deeper dives into industry trends and benchmarks, and producing the answers needed to make informed business decisions – available on-demand at any time. Click here to learn more and request a demo.


Research Store

The Vision Council hosts an online Research Store for easy, secure access to the entire body of The Vision Council's VisionWatch market research reports as well as its suite of special interest and ECP reports, and more. To browse the research store and download reports, click here.

Download research reports

Free Market Research Reports for Members

Members of The Vision Council enjoy optical industry statistics and reports from the most comprehensive consumer and trade research program in the US - for free. Our most popular "members only" reports include:

  • VisionWatch Market Analysis Reports
  • Consumer Barometer
  • Shipments Reports
  • International Optical Trade Analysis (IOTA)
  • Benchmarking

Paid Research Programs

The Vision Council's paid research programs provide a deeper look into the competitive landscape and/or top distributors of eyewear in the US. The pricing for each report is for an annual subscription to the information, meaning 4 total reports for the year, distributed and recalculated every quarter. Reports include:

  • Sunglass Standard Report
  • Lenses Standard Report
  • Refractive Lens Standard Report
  • Contact Lens Standard Report
  • Frames Standard Report
  • Readers Standard Report
  • Consumer Barometer
  • Managed Vision Care and Behavior Report
  • Custom Research

View research methodology and The Vision Council's research terms and conditions.

External Resources for Economic and Optical Data

The Vision Council's Market Research Team has developed a list of external resources that contain research and data on the economy and optical industry. These external resources are provided as tools for those who wish to find data and research beyond the scope of The Vision Council's Market Research Department. Please contact William Bradley research analyst, at for more information.