Help Us Get Shady for National Sunglasses Day!

The countdown to June 27—National Sunglasses Day—has begun! Brought to life by The Vision Council, it’s an annual reminder to protect your eyes from the sun’s rays all year long.

This year, we’ll be shining the light on eyewear and eyecare that optimizes safety, style and performance and we encourage you to join the celebration by sharing your unique #SolarFlair.

Wondering how you can help?

To spread the message of National Sunglasses Day, we are accepting donations for sunglasses and other UV-protective gear to give away to VIP stakeholders including press, influencers, celebrities and government officials.

If you are interested in donating, please reach out to The Vision Council’s Marketing & Communications team here.

Other ways to join the celebration:

1. Click here to access a suite of complimentary marketing materials, including ready-to-use logos, social media images, sample text, downloadable posters, web banners and share it with your audiences. Print-on-demand materials are also available to order from The Vision Council's ProShop. Click here to create an account and browse posters, stickers, buttons and other materials, available at a discount to members of The Vision Council and their customers.
2. Share your organization’s plans for National Sunglasses Day with The Vision Council’s PR team at vision@locuststreet.com
3. Post on your social media channels using the official hashtags, #SolarFlair, #SunglassesSelfie and #NationalSunglassesDay and tag @TheVisionCouncil on Facebook and Instagram and @OpticalIndustry on Twitter
4. The Vision Council also encourages eyecare providers to engage their patients in discussions about healthy vision maintenance including the impact of UV eye exposure and the breadth of UV-protective eyewear options that are available

For questions regarding the campaign and to share your company’s efforts to help promote National Sunglasses Day, contact The Vision Council’s PR team at vision@locuststreet.com.