Help us spread the word about National Sunglasses Day—Toolkit, Perfect Pair Guide and #SolarFlair!

The countdown to June 27—National Sunglasses Day—continues! Brought to life by The Vision Council, it’s an annual reminder to protect eyes from the sun’s rays all year long.

With warmer days around the corner, Americans will spend more time outside enjoying the summer sun. Whether out on vacation, at the beach, or having a barbecue, the sun’s ultraviolet (UV) rays can harm unprotected eyes and skin. That’s why The Vision Council is reminding Americans to celebrate National Sunglasses Day on June 27 by donning their favorite sunglasses during the sunny season and encouraging sun-safe practices all year long.

This year, we are shining the light on eyewear and eyecare that optimizes safety, style and performance and we encourage you to join the celebration by sharing your unique #SolarFlair.

Help us go viral:

  • Share National Sunglasses Day content from our toolkit via your social media channels, website and/or points of sale .
  • Create an account on The Vision Council’s Vistaprint ProShop and order discounted print-on-demand National Sunglasses Day resources like posters, retractable banners, stickers, and more.
  • Encourage brand ambassadors to share their #SolarFlair via social media on National Sunglasses Day (June 27).
  • Follow us on Instagram & Facebook @thevisioncouncil and reshare our posts

Share our Pick Your Perfect Pair Guide with your EyeCare Partners

With thousands of styles from hundreds of brands at every price point, consumers can find sunglasses that fit their personal needs and style while protecting their eyes. To ensure optimal fit and protect eyesight for years ahead, The Vision Council is proud to present Pick Your Perfect Pair. This short guide walks consumers through the basics of selecting a pair of sunglasses best suited to their unique needs.

For more information, contact Tori Hyndman at vhyndman@thevisioncouncil.org.

Categories
Consumer Outreach
Divisions
Sunglass & Reader Division
Lens Division
Lab Division
Lens Processing Technology Division
Low Vision Division
Optical Retail Division
Eyewear & Accessories Division