Market Insights: Research Highlights and Webinar Available for Download
The Vision Council’s latest webinar is now available for download. Presented by The Vision Council’s research team on May 21, the presentation provides an updated view on consumer, member and eyecare provider sentiment and behavior based on recent study results.
Below are a few highlights from the webinar. Be on the lookout for more Market Insights in the upcoming weeks.
Concern about COVID-19 peaked at the end of March and is on the decline
The overall level of concern regarding COVID-19 is declining among U.S. adults. The percentage of the population feeling “extremely concerned” about COVID-19 reached its peak of 35 percent on March 26 and dropped to 19 percent as of May 15.
Q: On a scale of 1-10 how concerned are you over the recent global coronavirus threat and outbreak? Respondents answering 10 “extremely concerned.”
Source: The Vision Council VisionWatch COVID-19 US Consumer Study
Optometry practices and optical retailers across the country continue to reopen
As state and local governments begin lifting restrictions on businesses, 77 percent of eyecare providers are reporting being open to the public – a high since the surveys began in March.
Q: Are you remaining open to the public at this time?
Source: The Vision Council COVID-19 ECP Panel Study
From consumer opinions to optical market reports, The Vision Council offers hundreds of industry studies for free to members as well as exclusive access to custom research projects. To learn more about how industry research and analysis can drive your business forward, contact Nathan Troxell at ntroxell@thevisioncouncil.org.