News Releases

The Vision Council is a non-profit trade association that serves member companies in diverse segments of the optical industry, from family-owned businesses to global companies. Access The Vision Council’s press releases below. For media inquiries, please reach out to Chelsea Pillsbury at cpillsbury@thevisioncouncil.org.

Latest News From The Vision Council

The Vision Council Foundation Launches Silent Auction in Support of Scholarships for Tomorrow's Opticians

Alexandria, VA – January 17, 2023 – Today, The Vision Council Foundation is thrilled to kick off an exclusive silent auction aimed at supporting The Vision Council Foundation’s Opening Your Eyes Scholarship Fund…

Vision Expo East 2024 to Unveil Eyewear and Eyecare Trends, Fashion Forward Showcases, and Cutting-Edge Education at Conclusive & Celebratory New York City Show

Alexandria, VA – January 16, 2024 – Vision Expo East 2024, co-hosted by The Vision Council and RX, is on track to be a landmark event for the eyecare and eyewear industry worldwide, with over 450 eyewear and eyecare companies gearing up to display their latest products and…

The Vision Council Announces New Hires and Promotions For 2024

Alexandria, VA – January 11, 2024 – The Vision Council, the leading trade association for the optical industry, is excited to welcome new team members and announce staff promotions for 2024. This continued focus on nurturing talent underscores the organization's commitment to…

THE BEST IN OPTICAL EYEWEAR DESIGN TO BE AWARDED AT VISION EXPO EAST 2024

Alexandria, VA – January 4, 2023 – The Vision Council and RX, the joint organizers of Vision Expo, have announced the return of NOW by Vision Expo. The dynamic display and awards program…

THE VISION COUNCIL UNVEILS FOCUSED INSIGHTS 2023: PARENTAL PERSPECTIVES ON MYOPIA

Alexandria, VA – December 12, 2023 – Today, The Vision Council released a new research report highlighting parents’ awareness and experiences with childhood myopia. The report, Focused inSights 2023: Parental Perspectives on Myopia suggests that there is a…

THE VISION COUNCIL ANNOUNCES THE PUBLICATION OF THE ASC Z80 SPECTRAL BANDS TASK FORCE TECHNICAL REPORT

Alexandria, VA – December 8, 2023 – The Vision Council and ASC Z80 are pleased to announce the publication of the Spectral Bands Task Force Technical Report…

INFLATION AND STAFFING REMAIN TOP CONCERNS OF EYECARE PROVIDERS ACCORDING TO THE VISION COUNCIL’S Q3 PROVIDER INSIGHTS RESEARCH REPORT

Alexandria, VA – November 28, 2023 – Today, the Vision Council released Provider inSights Q3 2023, a new research study exploring eyecare provider sentiments related to daily operations of their practices, the eyecare industry, and the American economy. Report…

Registration Now Open for Vision Expo East 2024

Alexandria, VA – November 17, 2023 – The Vision Council and RX are excited to announce that registration for Vision Expo East 2024, the premier event for the eyewear and eyecare industry, is officially open. Scheduled to take place from…

THE VISION COUNCIL RELEASES Q3 CONSUMER INSIGHTS

Alexandria, VA – October 30, 2023 – Today, The Vision Council unveiled its latest research report, Consumer inSights Q3 2023, offering an in-depth look into U.S. consumers’ opinions and habits concerning vision correction, managed vision care, eye exams,…

The Vision Council Appoints Suzanne Krauss as New Director of Shows

Alexandria, VA – October 24, 2023 – The Vision Council is pleased to announce the appointment of Suzanne Krauss as the organization’s new Director of Trade Shows. In her new role, Suzanne will collaborate closely with The Vision Council’s strategic partners at…