Serving as the global voice for vision care products and services,  The Vision Council represents the manufacturers and suppliers of the optical industry. We position our members to be successful in a competitive marketplace through education, advocacy, consumer outreach, strategic relationship building and industry forums.

News & Events

  • The Vision Council Working in Conjunction with Lifetime Fitness

    Lifetime Fitness is a network of fitness centers with over 100 locations throughout the United States. More than 200,000 people visit a Lifetime gym each day—are you one of them? If you are, you will be seeing The Vision Council's UV and fashion messaging as we gear up for summer. During the months of April, May, and June, our messages will be... Read More »
  • Eyewear Trends for Spring/Summer 2014

    The latest trends in eyeglasses and sunglasses for spring/summer 2014 have officially arrived, and there are plenty of styles for everyone! Women will swoon over vintage-inspired and modernized silhouettes given a fresh twist with alluring accents, and a palette of pastels and brights. Meanwhile, men are sure to dig both old-school and sleek... Read More »