Custom Research

The Vision Council research team offers customized research at an affordable price. Surveys developed by our team of analysts familiar with the industry working on your behalf can generate the answers you need to steer your company to success. We can use our proprietary consumer and industry panels to uncover insights and provide analysis on key issues and opportunities facing your business.

VisionWatch Consumer Panel

Tap into the consumer mindset through our existing VisionWatch consumer panel. Custom questions can be developed for broad or targeted distribution in our on-going monthly surveys. Audience segmentation and crosstab analysis can be developed based on the robust history of responses from our panel of more than 100,000 consumers. 

Eyecare Provider (ECP) Panel

Reveal channel insights through our dedicated ECP panel comprised of Eye Care Professionals and Students of Optometry. This panel is an opt-in program in which participants have signed up to complete surveys in exchange for compensation. The list currently includes 1,400 participants, with more being recruited over time. Participant demographics are gathered upon sign up, allowing for surveys to be targeted to meet specific respondent profile requirements, including gender, age, geography, business owners, years of experience, among others. 

Optical Industry Companies 

Uncover learnings about optical businesses through custom surveys conducted with The Vision Council division member companies. Covering key sectors of the optical value chain, division member surveys can provide insights to industry-wide business trends or specific takeaways about targeted channels.

Survey results are proprietary to the client; no one else has access to the information. This service is ideal for companies looking to engage in product concept development, campaign testing, product positioning and opportunity analysis, and other research focused on consumer behavior, industry perspectives, and optical channel dynamics.  

Custom Proposals for Deeper Insights

Our research team will work with you to understand your specific challenge and develop a proposal for a custom research program. Projects vary in methodology, format, time, and price based on the scope of each individual project. Discount pricing is available for members of The Vision Council and starts as low as $6,000 for a consumer survey with 2,000 respondents. Contact us to learn more about how industry research and analysis can drive your business forward.