Download Available: NEW Market inSights 2022 Report
The Market inSights 2022 Report, the latest published report from The Vision Council’s inSights Research Program, is now available as a complimentary download for members.
To download the report, visit The Vision Council’s updated Research Download Center.
The inaugural Market inSights 2022 Report utilizes new data sources, advanced analytics, and rigorous methodology to present a summary of the vision care industry from 2019 to 2022, as well as a forecast for 2023. Detailed demographic data is also available in a special Market inSights+ edition.
Highlights include:
- The U.S. optical retail market is estimated to be $76.48 Billion
- Lenses make up nearly one third of the market by total value
- Lenses drop substantially while readers make large gains by volume
New Methodology and Data Infrastructure
In 2022, The Vision Council rebuilt its research program infrastructure and pipeline to store and analyze a high volume of data. Advanced analytics and a modern data infrastructure informed a substantial departure from the methodology used in the trade association’s retired VisionWatch industry reports. As a result, the trends outlined in Market inSights 2022 are not comparable to previous research estimates.
New data sources include consumer retail expenditure data, patient billing and payment data, and optical retail location data, along with an updated consumer survey program. A unique methodology was also implemented and included a separate analysis of prescription vs. non-prescription products, as well as comparisons between in-person and online sales. While the Market inSights report published today focuses on presenting estimates from 2022, data from 2019 through 2022 has been included and analyzed via the same methodology as a benchmark of consistency.
Please direct any questions to Alysse Henkel, The Vision Council’s Senior Director, Market Research & Analytics, at ahenkel@thevisioncouncil.org.
InSights+
Additionally, inSights+ reports, a series of detailed demographic data tables that provide an in-depth view of the consumer survey results, are available for purchase in the Research Download Center. The following categories of Market inSights+ data tables are available for purchase: Eye Exams, Frames, Lenses, Contact Lenses, Readers, and Plano Sunglasses.
More About The Vision Council inSights Research Program
Powered by a modern analytics platform, The Vision Council inSights Research Program includes all-new reports developed from updated consumer and market data sources and methodologies. Designed to better serve the needs of members, the new program provides timely data and analysis in an accessible, flexible format.
For more information on The Vision Council inSights Research Program, click here.