Market Insights: 2021 Executive Summit Research Presentations Available to Download
The Vision Council’s research team presented three sessions during the 2021 Executive Summit this week. The presentations included an update on the most recent VisionWatch Q3 2020 reports, and two sessions highlighting consumer insights during the COVID-19 pandemic. You can find descriptions of each session and links to download the presentations below. Please do not hesitate to contact us with any questions about these presentations or how we may be able to support you and your business to better understand the optical patient journey and experience during and after the COVID-19 pandemic.
VisionWatch Q3 2020 Research Updates
The Vision Council’s research team presented this VisionWatch Market Update during the state of the industry session at the 2021 Executive Summit. This presentation includes topline analysis and optical product category performance from the VisionWatch Q3 2020 data.
Optical Consumer Insights During the COVID-19 Pandemic
COVID-19 has significantly impacted businesses and our day-to-day life over the last 11 months and the optical industry is not immune to that impact. The Vision Council’s research team presented these updates during the 2021 Executive Summit on the studies that are being conducted on an on-going basis by The Vision Council to monitor and track the impact of COVID-19 on patient eye exam and optical consumer purchasing behaviors.
Healthcare Behavior and Consumer Spending Insights During the COVID-19 Pandemic
The Vision Council’s research team presented findings from a recent proprietary study conducted in partnership with Morning Consult, a global data intelligence company. This research was conducted at the beginning of January 2021 and covered broad healthcare behavior and consumer spending patterns during and after COVID-19. The analysis includes a comparison of eye exams to other healthcare-related exams and appointments, as well as a comparison of optical product spending to other consumer product and healthcare spending categories.
From consumer opinions to optical market reports, The Vision Council offers hundreds of industry studies for free to members as well as exclusive access to custom research projects. To learn more about how industry research and analysis can drive your business forward, contact Nathan Troxell at ntroxell@thevisioncouncil.org.