Market Insights: VisionWatch Q4 2021 Market Research Reports Now Available
The Vision Council has released its quarterly VisionWatch market research reports for Q4 2021. The reports indicate the US optical industry generated $9.72 billion in revenue at the retail level during the Q4’21 period—down by 0.5 percent compared to Q4’20 revenues but up by 2.4 percent when compared to Q4’19 revenues before the pandemic started.
These reports present a topline summary of the overall performance of the optical industry, as well as a detailed look into key product categories, markets, and consumer demographics. Free member reports include:
- Consumer Barometer
- Market Analysis Report
- Vision Care Market Quarterly Overview
- U.S. Optical Industry Report Card
- Canada Market Overview
- Over-the-Counter Readers Index Report
- Plano Sunglasses Index Report
- Up to $30 Plano Sunglasses Index Report
Click here to download the Q4 2021 Reports.
The Q4 2021 reports are the final VisionWatch reports to be published by The Vision Council and mark the official conclusion of the VisionWatch program. As presented to membership during The Vision Council’s 2022 Annual Business Meeting, The Vision Council is introducing a redesigned research program in the coming months. More information on the roll-out of the new research reports will be shared soon.
From consumer opinions to optical market reports, The Vision Council offers hundreds of industry studies for free to members as well as exclusive access to custom research projects. To learn more about how industry research and analysis can drive your business forward, contact Nathan Troxell at ntroxell@thevisioncouncil.org.