National Sunglasses Day is Two Weeks Away: How to Participate

With National Sunglasses Day 2021 just two weeks away, The Vision Council is excited to help its member organizations and the industry at large prepare for this commemorative event intended to spread the message of ultraviolet (UV) eye protection to the masses.

As your organization solidifies its plans for National Sunglasses Day on Sunday, June 27, keep the following in mind:

• Keep The Vision Council in the loop on your plans. Please share your organization’s plans for National Sunglasses Day with Hayley Rakus, The Vision Council’s Marketing and Communications Manager, to ensure you’re receiving the utmost support come June 27.
• Take advantage of The Vision Council’s official marketing collateral materials. Don’t forget to access The Vision Council’s online portal—via NationalSunglassDay.com—for ready-to-use logos, social media images, sample posts, downloadable posters, web banners, FSI starbursts and more to strengthen your National Sunglasses Day efforts.
• Utilize The Vision Council’s brand and official hashtags in your promotions. We ask you refer to The Vision Council when promoting the celebration via social media by using the hashtags #NationalSunglassesDay and #SunglassSelfie, when applicable. Also, tag @TheVisionCouncil on Facebook and Instagram and @OpticalIndustry on Twitter.

For more information about the National Sunglasses Day campaign, visit nationalsunglassesday.com. For questions regarding the campaign, please contact Hayley Rakus at hrakus@thevisioncouncil.org.