The Vision Council works to increase sunglass and other ultraviolet (UV)-protective eyewear purchases, while garnering consumer media coverage surrounding UV eye protection and its members' frame and lens products, through its general UV and National Sunglasses Day campaign. In 2017, general UV and National Sunglasses Day outreach has resulted in approximately 836 million impressions, thus far. Consumer outreach includes traditional public relations efforts, social media promotions, blogger and celebrity partnerships, media tours and more.
GET INVOLVED WITH NATIONAL SUNGLASSES DAY 2018
Brought to you by The Vision Council, National Sunglasses Day – held annually on June 27 – is a commemorative date celebrating the importance of wearing UV-protective sunwear. As a member of The Vision Council, you understand the significance of spreading this message throughout the optical industry, with the goal of educating consumers about UV eye safety and increasing product sales.
Building upon the overwhelming success of the 2017 campaign – which went viral, trending on social media and garnering more than half a billion consumer media impressions – The Vision Council is encouraging members to incorporate National Sunglasses Day into their 2018 sunwear sales plans. Click here for more details and to find out how you can get involved.
2017/2018 UV MEDIA PITCHING
The Vision Council is working to educate consumers on the eye risks from exposure to the sun's ultraviolet (UV) rays by continuously pitching its key findings from the most recent UV-focused VisionWatch survey to health and lifestyle media outlets nationwide. As part of its pitching efforts, The Vision Council also provides media with information surrounding commonly asked UV-related questions, as well as how to kick start individuals' UV protection habits. The Vision Council's pitching efforts will continue throughout the remainder of the 2017, and continue into 2018 – and especially in prep for National Sunglasses Day 2018.
In 2017, National Sunglasses Day resulted in more than 836 million impressions, becoming an official trending topic on social media. The National Sunglasses Day message was spread throughout top-tier outlets. A snapshot of the coverage includes:
- Online coverage: Bustle.com, People.com, FamilyCircle.com, Essence.com, InStyle.com and Yahoo.com among many others;
- Broadcast coverage: "TODAY with Kathie Lee & Hoda," "The Tonight Show Starring Jimmy Fallon," "John and Heidi Show," "Let's Talk America" and "The Daily Buzz," among many others;
- Social media coverage: Celebrity Instagram posts from Audrina Patridge, Zanna Roberts Rassi, Hailee Steinfeld, David Ortiz and Christie Brinkley; publication Instagram posts from Who What Wear, ELLE, Marie Claire, Women's Health and People Style; and sports team Instagram posts from Cleveland Cavaliers, the Dallas Cowboys, the New England Patriots, the New York Mets and the New York Giants, among many others.
The Vision Council executed a series of broadcast interviews with Marie Claire senior fashion editor and "E! News" fashion correspondent Zanna Roberts Rassi, resulting in approximately 30 TV and radio interviews and nearly 30 million impressions. The interviews focused on top-level National Sunglasses Day messaging, the importance of UV eye health and top summer sunglass trends as shown by products from The Vision Council's Eyewear & Accessories Division members and Sunglass & Reader Division members. Please see below for video clips from "Good Day Illinois Marketplace" and "Good Day New Mexico."