The Vision Council works to increase sunglass and other ultraviolet (UV)-protective eyewear purchases, while garnering consumer media coverage surrounding UV eye protection and its members' frame and lens products, through its general UV and National Sunglasses Day campaign. In 2016, general UV and National Sunglasses Day outreach resulted in approximately 730 million impressions. Consumer outreach includes traditional public relations efforts, social media promotions, blogger and celebrity partnerships, media tours and more.
Get Involved with National Sunglasses Day 2017
Brought to you by The Vision Council, National Sunglasses Day – held annually on June 27 – is a commemorative date celebrating the importance of wearing UV-protective sunwear. As a member of The Vision Council, you understand the significance of spreading this message throughout the optical industry, with the goal of educating consumers about UV eye safety and increasing product sales.
Building upon the overwhelming success of the 2016 campaign – which went viral, trending on social media and garnering more than half a billion consumer media impressions –The Vision Council is encouraging members to incorporate National Sunglasses Day into their 2017 sunwear sales plans. Click here for more details and to find out how you can get involved.
2017 UV Protection Report
The Vision Council is educating consumers – and the industry – on the serious eye risks from exposure to the sun's ultraviolet (UV) rays with its newest UV protection report titled 'UV' Gotta Have Shades. The report outlines key findings from The Vision Council's most recent UV-focused VisionWatch survey, offers answers to commonly asked UV-related questions and provides information on how to kick-start individuals' UV protection habits. The report will serve as a key pitching tool for the remainder of the year – and especially throughout May and June in prep for National Sunglasses Day on June 27 – to promote UV eye health.
In 2016, National Sunglasses Day resulted in more than half a billion media impressions, becoming an official trending topic on social media. The National Sunglasses Day message was spread throughout top-tier outlets. A snapshot of the coverage includes:
- Online coverage: Examiner.com, TheHuffingtonPost.com, SportsIllustrated.com, Yahoo.com and Vogue.com, among many others
- Broadcast coverage: “TODAY with Kathie Lee & Hoda,” Fox & Friends,” “Fox News,” “Weather Channel” and “GOLF,” among many others
- Social media coverage: Celebrity Instagram posts from Joe Biden, Lea Michele, Pitbull, Victoria Beckham and Whitney Eve Port; publication Instagram posts from Billboard, Cosmopolitan, ELLE, Marie Claire and People; and sports team Instagram posts from ESPN, the New York Yankees, the New England Patriots, the Pittsburgh Steelers and the Carolina Panthers, among many others