Welcome to The Vision Council’s member news digest. Here you will find a summary of member announcements, and can easily select the topics you wish to see.

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The Vision Council was happy to kick off National Sunglasses Day 2018 at the Sunglass & Reader Division happy hour at the Bouchon as part of International Vision Expo West. The Vision Council would like to extend a thank you to those in attendance – we are grateful for your support of our organization and the National Sunglasses Day campaign.... Read More »
Dear Members, Following recent inquiries from our members asking for more information about product testing, The Vision Council is providing you with a list of our members who provide such services. They are listed alphabetically below with their company descriptions and contact information. We hope you find this information useful. Please... Read More »
Q2 2017 Market Research ReportsThe Vision Council's second quarter 2017 market research reports are now available for download. This includes: Consumer Barometer Report OTC Readers Index Report Plano SG Index Report Plano Sunglasses Up to $30 Report TVC Report Card Detailed Market Analysis Report Quarterly Market Overview Canada Market Overview... Read More »
LPT Division Meeting at Vision Expo West: Meeting Materials Now Available The meeting materials are now available for the LPT Division Meeting, held in conjunction with Vision Expo West 2017. This year's meeting covered a broad spectrum of topics for members including Smart Manufacturing and updates from The Vision Council's Shows, Marketing and... Read More »
The Hotel Del is a bucket list property and when you add in a blockbuster program of speakers and networking, this is one meeting you can't afford to miss. Speaker lineup: Daymond John of "Shark Tank" fame Five S.H.A.R.K.S points: Fundamentals for success in business and life Erik Wahl – Inspirational and theatrical The discipline of... Read More »
The Vision Council secured a readers-focused tips and trends segment for its Eyecessorize campaign that has aired for the past five days – from Oct. 9 through Oct. 13 – on "Coffee with America," a nationally syndicated morning TV show that runs in 180 markets with an estimated audience reach of 2,500,000. Presented by eyewear style expert and... Read More »
Get Involved: Follow along on social media with #ThinkAboutYourEyes Instagram influencers will be sharing scenic photos to celebrate the gift of sight from photo ops around the United States "Like" photos and posts with the hashtag #ThinkAboutYourEyes Share to your own social media accounts (suggested posts below) Twitter: Protect the gift of... Read More »
Join us at The Vision Council's 2018 Executive Summit from Jan. 24–26, at the acclaimed Hotel del Coronado in Coronado, California – an exclusive event filled with opportunities for executive-level networking, leadership development, economic trends, and business strategies. Click here for a special invitation from Kevin Cross, Vice President of... Read More »
In the latest installment of The Vision Council's Member Video Update series, available on our LinkedIn page, we're joined by Laurel O'Connor from Think About Your Eyes to discuss the campaign's plans for World Sight Day, taking place this Thursday, October 12. Find out more about the campaign at thinkaboutyoureyes.com. The Vision Council's Member... Read More »
Reminder: we need your two cents to ensure we're meeting your needs The core purpose of a trade association is to work collectively to derive the best possible outcomes for a given industry. Organizationally, everything we do at The Vision Council is driven by the needs and interests of our valued 750+ member companies. As a member of The Vision... Read More »