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The Vision Council serves as a leading resource for the most comprehensive optical industry research, fielding surveys on a regular basis to monitor attitudes and behaviors among consumers, industry member companies and eyecare professionals. Below is a snapshot of compelling data from the research team’s recent studies.

Almost half of…

    
Dear Member,

I hope you are managing to stay safe and sane during these challenging times. I wanted to provide an update on the Lens Processing & Technology (LPT) Division activities at The Vision Council.

It is my pleasure to introduce our new LPT Liaison, Michael Vitale, The Vision Council’s Senior Technical…

The Vision Council’s latest webinar is now available for download. Presented by The Vision Council’s research team on May 21, the presentation provides an updated view on consumer, member and eyecare provider sentiment and behavior based on recent study results.

Dear Member,

I hope you are managing to stay safe and sane during these challenging times. I wanted to provide an update on the Lab Division activities at The Vision Council.

As many of you are aware, Steve Sutherlin who has served as our Lab Division Liaison has recently retired. We thank Steve for his countless contributions…

At the request of members as well as the industry at large, The Vision Council has created a compilation of information regarding best sanitization methods for products and packages. The summary includes information regarding:

  • Cleaning solutions
  • Steps for cleaning products
  • Operating assumptions for handling…

Dear Member,

I hope you are managing to stay safe and sane during these challenging times. I wanted to provide an update on Low Vision Division activities at The Vision Council.

As you may have heard, Greg Chavez who has served as our Low Vision Division liaison is now the CEO of the Dental Trade Alliance. We wish Greg nothing…

INVISION Magazine's webinar, "What is the Future of Eyecare," is now available to download. The webinar presented some of the industry's top thought leaders as they discussed the changes the vision community may experience following the COVID-19…

After receiving Congressional approval and with the President's signature, H.R. 266 will reopen the shuttered Small Business Administration (SBA) Paycheck Protection Program (PPP). Members who qualify for funding from this program and did not receive funding through the initial funding should…

INVISION Magazine Presents: What is the Future of Eyecare?

Wednesday, April 22 at 3 p.m. EDT

This Wednesday, INVISION Magazine will host a webinar, "What is the Future of Eyecare," that will delve into the changes the optical industry may see following the COVID-19 pandemic such as the implementation of telemedicine, e-commerce…

U.S. Consumer Sentiment and Market Insights During the Covid-19 Crisis

The Vision Council's second webinar presentation, U.S. Consumer Sentiment and Market Insights During the Covid-19 Crisis, is now available for download. The research team presented data from the latest VisionWatch report including a detailed breakdown of consumers'…